37Games' First Show in GDC with Its Six Star Products
Source: 37GamesDate: 2016-03-20
The Game Developers Conference (GDC) 2016 was held on March 14th in San Francisco and lasted six days. As the world’s largest and oldest game exhibition, GDC is an annual event for game developers and publishers all over the world to display their latest works, learn from each other, and find new opportunities. This year’s event welcomed a new exhibitor, 37Games, with its star products, i.e. Felspire, Guardians of Divinity, Nightfalls, Siegelord, Fusion War and Chaos Combat.
The year 2016 is a turning point for 37Games in terms of international operations. In some earlier interviews, the company revealed its plan to make international publishing one of its key goals for this year. In fact, 37Games started its overseas expansion early in 2012 and has done quite well in the Taiwanese and Southeast Asian market. The company is relatively new to the European and American markets, comprehensive operations beginning in 2015. However, some of its star products like Siegelord have built a significantly large user base in Turkey, Germany, France, as well as some native English speaking countries.
According to 37Games, it now has a monthly turnover of nearly 100 million RMB in overseas markets, and its international game platform covers more than 70 countries. With its international operations thriving, 37Games has begun to carry out further expansion plans. Not long ago, the company invested 3.16 million USD into a Canadian VR game developer called Archiact as its first step to virtual reality applications. It is said that the recent investment is part of 37Games’ Rising Dragon plan to build an international entertainment empire.
The founder of 37Games is confident about the company’s future, “We are currently more of a game publisher than a developer in our overseas markets. But our increasing number of partnerships with popular studios will facilitate our transformation. 37Games will one day be an international entertainment empire, capable of both developing and publishing quality games throughout the world.”
Except for exhibiting their latest games and finding new business opportunities, a representative of 37Games in GDC said they are also interested in some of the general seminars, such as the Game Career Seminar and the Game Developers Choice Awards.